World Fossil is a new company focusing on importing and selling rare and unique fossils, with a secondary purpose centered on education in geology and paleontology. Its founder, Warren Briggs, is a caver and a self proclaimed amateur paleontologist who spends his time traveling the globe to unearth fossils and rare stones.

In designing his branding and business card, I wanted to focus on the roots of the company—his love of caving—while still keeping a distinct visual reference to the fossils themselves. During our initial consult we honed in on the idea of the logo centering either on a globe element or on a highly recognizable fossil, such as an Ammonite or a Trilobite.

For the color scheme, I aimed to capture the minimalistic style of the brand as a whole while creating a distinctly bone-toned and cave-dark contrast. Lastly, I personalized a font that reads historical without crossing into unserious to complete the brand lockup.